Write and send a newsletter

Build it

Open Newsletter and create one. You drag blocks into place — a heading, text, an image, a divider, a button — and it saves as you type. There is no Save button to forget.

Start from one of your own templates if you have one. Most clubs end up with two or three and reuse them all year.

Choose who gets it

Everybody, or a filtered slice of your list: a tag, a membership type, a status. The count updates as you choose, so you know how many before you send, not after.

Caution

Members who have opted out of marketing email are left out automatically, whatever filter you choose. That is not a setting you can override, and it is what keeps your sending reputation — and your club — out of trouble.

Send yourself a test first

Always. It takes ten seconds, and it is the only way to see what your members will see, in their email program rather than in the builder.

Sending from your own address

By default your newsletter goes out from Flok’s sending domain. You can send as news@yourclub.ch instead by proving the domain is yours — a couple of DNS records under Settings → Email.

Worth doing once. Mail from your own domain is less likely to be filtered, and it looks like the club rather than like a tool.

What happens afterwards

Flok records what was delivered, opened and clicked, and handles unsubscribes for you. An unsubscribe link is in every newsletter because the law requires one, and it cannot be removed.